You already know how much first impressions matter: they set a course that is difficult to alter. And it’s no different with new employees. Onboarding is your opportunity to give new hires a great first impression, and good onboarding can help achieve real business results through better retention rates and increased productivity.
Build a Positive Employer Brand
As the first real touchpoint with your company, onboarding sets a standard for how employees receive support. It gives new hires a sense of the quality of HR services offered to them and sets a tone for how your company engages with employees in general. And today, when word of mouth can spread quickly across social media and websites like Glassdoor, positive onboarding experiences have become increasingly important. Quick and painless onboarding helps you foster a positive employer brand right off the bat by giving new hires an immediate positive experience to share with peers. Inversely, a negative onboarding experience can lead to higher turnover rates - and employees who leave your company are likely to share their bad experience. Because negative word of mouth impacts recruiting and retention efforts, providing a positive onboarding experience is crucial for your employer brand.
Get Better Retention Rates
It’s been proven that companies with strong onboarding processes see better retention rates and increased productivity. Giving employees a positive experience in their first interactions with your company translates into better employee engagement from the very start. We know better employee engagement reduces turnover (thereby reducing recruiting costs) and increases employees’ productivity. By supporting increased employee engagement, good onboarding can have a direct impact on your business results, helping you realize real value for your company.
Create a Good Onboarding Experience
A great onboarding process sounds wonderful in theory, but in reality, it can be hard to achieve. It’s complicated, with lots of components, and may be a different process for different types of employees, creating even more work for HR -- especially when managing compliance across worker agreements and regions. Often, many aspects of the process are manually managed and performed by HR, which can lead to mistakes and longer turnaround times, likely frustrating your new employees. Automating as much of the process as possible can help alleviate HR’s heavy workload, and help your team finish the onboarding process quickly to get your new hires to work faster. Also, starting the onboarding process before your new hire’s first day can help speed the process along by resolving paperwork and getting your employee up to speed on policies before they even start working.
Employee relations issues: A make-or-break for employee experience
Most of us now know that the employee experience is more than just benefits, vacation policies and catered lunches. It’s about putting your people first and providing great service to them when it matters most. But those moments aren’t only the happy work life events, such as onboarding, having a baby, or an internal transfer or promotion. It’s equally as important to support employees and managers through the (hopefully) rare occasions that require disciplinary action or Employee Relations (ER) involvement.
Make seasonal and contingent workers a true part of your organization
As Black Friday, Cyber Monday and the holiday season fast approach, retailers and fulfillment centers are looking for seasonal workers to help meet the demand of the holiday spending season. Last year in the US alone, holiday sales rose to $691.9 billion in November and December, marking a 5.5% increase from the year before and the best holiday spending performance since 2005. This year, analysts are predicting that holiday sales will grow again.
Why it's important to deliver a great employee experience to deskless workers
Applications like Salesforce, Box, Microsoft Suite and Google Suite have improved workplace productivity, collaboration, and the employee experience for traditional desk workers. But what about the 80% of the global workforce who don’t work behind a desk? While companies provide countless consumer-grade applications for desk workers, non-desk workers don't have the same luxury of using applications that are purpose-built for their needs.
Nicole Lindenbaum is the Director of Product Marketing at PeopleDoc by Ultimate Software. Nicole leads the global messaging strategy for PeopleDoc by translating technology into business benefits HR can actually understand. With significant experience in HR technology, Nicole writes and speaks about HR service delivery, employee experience, digital transformation, and the future of work. Nicole holds a BFA from Syracuse University and an MBA from Washington University in St. Louis. She lives in Brooklyn, NY.