User Experience Principles
Nicole Lindenbaum

By: Nicole Lindenbaum on July 26th, 2017

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User Experience Principles

PeopleDoc News and Events  |  HR Operational Efficiency

Est. Read Time: 3 min.

A Q&A Series With PeopleDoc’s Head of UX Nicole Harris

This post is the second in a series about PeopleDoc’s UX. To read the first post, click here.

I recently sat down with PeopleDoc’s Head of UX, Nicole Harris, to learn more about PeopleDoc’s approach to user experience. In this post, we explore PeopleDoc’s user experience principles and what makes a good UX.


What are some of the user experience principles you adhere to?

We spent a lot of time researching and thinking about this question before we began building PeopleDoc UI. For us, there are four principles that make a great PeopleDoc product:


1. Be Consistent

Help users learn and grow by applying existing design solutions to new problems. For users to truly enjoy using our software, they need to feel that they have mastered our solutions. The best way we can support this is by ensuring every interface we design is consistent. Reusing and re-enforcing design patterns reduces user fatigue and helps users intuitively understand how to use new functionality.

Ask yourself:

  • Does this design meet the user's expectations? Does it strengthen their intuition?
  • Have we done a similar thing elsewhere? Should I use this pattern instead?

peopledoc-user-experience-principles-1.png2. Be Responsive

Respond to user requirements by assessing available data. Don't assume you know what the user needs. Always take the time to find out by looking at their behavioral patterns and assessing their requirements. Remember that what a user says they want may not be what they need. Be thoughtful and considered by responding to the usability and accessibility requirements of our users.

Ask yourself:

  • How do I know this design will meet our users' requirements?
  • Can I engage with the product team (or users directly) to find a better solution?
  • Will this design be easy to use for all of our users? Do I need to change anything to make it more accessible?

3. Be Helpful

Provide a helping hand when and where it is needed. Many of our features are large and complex. This means that we should never assume that the user understands everything they can (or should) do on a page. Always label things clearly and provide contextual help.

Ask yourself:

  • If I had never seen this page before, what would I not understand?
  • How can I instruct the user with helpful content?

4. Be Focused

Remove unnecessary distractions to help the user focus on the task at hand. Only show the user what they need in the context they are in. When things are too large and difficult, break them down into smaller steps.

Ask yourself:

  • Can I break this complex page down into more steps?
  • Should every element I have on the page be there?

What makes good UX?

The principle measurement is how easy and intuitive our users find doing their everyday tasks. Many people assume that user experience design is about making a great product – but the product is actually just the facilitator. Great UX is about making your user great; making them fast and efficient; making them feel empowered and in control; helping them to do things they couldn’t do before.

How do you know you're delivering good UX?

There are a number of ways we can measure this, but the best way is by actually testing our designs with usersThis involves presenting users with a series of pages and asking them to complete common tasks. We then ask them for their direct feedback, but also observe their behavior to identify key interface problems. We’re looking to answer the questions:

  • Can the user complete the task quickly? Is it obvious to them?
  • What do they understand on the page? What do they not understand?
  • If it is a new page, do they find it intuitive?
  • Do they have a feeling of being in control?
  • Does the interface behave how they expect it to?

We then take the information we've gathered in our user tests and update our designs accordingly.

By adhering to our accessibility standards we also ensure that the largest number of users can be effective within our interfaces. There is no point building great UX if not all your users can benefit from it!


Continue to part 3 of this interview: User Experience Principles in Action

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About Nicole Lindenbaum

Nicole Lindenbaum is the Director of Product Marketing at PeopleDoc by Ultimate Software. Nicole leads the global messaging strategy for PeopleDoc by translating technology into business benefits HR can actually understand. With significant experience in HR technology, Nicole writes and speaks about HR service delivery, employee experience, digital transformation, and the future of work. Nicole holds a BFA from Syracuse University and an MBA from Washington University in St. Louis. She lives in Brooklyn, NY.