The Digital Road by Markess: A Sustainable Transformation
by Göze Kacmaz July 20
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When organizations undergo a digital transformation, big or small, they often look to what others are doing as well as current industry trends. We were thrilled to speak about the biggest digital trends of 2017 with Hélène Mouiche, Senior Analyst at Markess -- a technology analysis firm specializing in digital transformation. In 2016, Markess interviewed over 170 HR and HRIS decision-makers working for French companies. Hélène gave us in-depth insight into what's currently happening with digitization in France and some useful tips for organizations looking to jump on the digital bandwagon.
1. Is digital HR still evolving? What has changed over time?
I think knowledge about digital HR is growing and conversations on the subject have matured. 51% of the decision-makers interviewed by Markess in 2016 have gone through a digital transformation, compared to 31% in 2015. And modern HR technology is essential because it affects the entire company -- it’s important that HR isn’t left behind.
For 54% of decision-makers, digitization is a priority, compared to only 34% in 2015.
HR is an active player on both sides of digital transformation -- HR is both a consumer of technology as well as a change agent. And perhaps in the future, a leader! 70% of decision-makers believe that HR will play a major role in digital transformation by 2018.
2. How does technology help HR?
Technology directly impacts HR processes and the ability to improve overall performance, which 2/3 of decision-makers say are their main challenges. A digital workplace also provides the opportunity to address challenges that are becoming more and more of a priority for HR, such as providing high quality service to employees, managing the employer brand, and supporting employee engagement.
Focus on User Experience
• 62% of HR decision-makers choose an HR solution based on user experience
For example, modern HR technology makes it possible for employees to use “apps” that are designed similarly to the consumer apps they use everyday. These apps can be accessed from smartphones and other mobile devices, and offer personalized and contextualized information. These kinds of interactions with technology provide an overall optimal user experience. And thanks to modern HR technology, HR can adopt a “customer-centric” approach, which puts employees at the center of HR priorities and processes, as though they were full-fledged customers.
3. In the face of digital transformation, what are HR’s biggest needs?
There is a great need for both skills and resources to support a digital workplace and related solutions. For example, 69% of decision-makers say they adapted their HRIS during their digital transformation.
HR requires solutions that can account for the different aspects of the digital workplace, which we refer to as SMAC (social, mobile, analytics, cloud). This is true for strategic processes, such as talent management, but also for administrative ones, such as payroll, administration, or onboarding new employees, which involves processing a large amount of digital documents.
From storing documents to active file management • 64% of HR decision-makers need a way to manage HR files • Using solutions for.... • Document scanning - 61% (2018) / 35% (2016) • HR document management - 64% (2018) / 33% (2016) • Electronic signature - 59% (2018) / 15% (2016) • Electronic vault - 58% (2018) / 25% (2016) • File management - 44% (2018) / 21% (2016)
Digitization goes beyond purely scanning a document for online access -- it’s crucial for transforming the end-to-end process. Modern HR technology allows HR to manage the whole process virtually, for example sending a document to be signed electronically, or storing it in a digital employee vault. The ultimate value of digitization is that it makes it possible for HR to create these end-to-end digital, automated processes.
59% of HR will use electronic signatures in 2018
Big needs have emerged in the digital workplace in a short amount of time. For instance, only 15% of decision-makers used esignature in 2016, but we expect 59% of them to use it by 2018! Drivers like these can open the door for a larger digital transformation and will ultimately lead to change not just in HR, but across departments in the organization.
Hélène Mouiche: an expert in digital HR strategies
Hélène Mouiche is an industry analyst responsible for Markess’s CHRO program, which is dedicated to supporting digital HR strategies. The program focuses on analyzing the needs and practices of HR decision-makers; identifying digital innovation and benchmarks; defining supplier positioning, competitive analysis, and market segmentation; and more. She has been a speaker at multiple public conferences and private events.