Let's Get Personal: Why You Should Tailor Technology to Employees
Est. Read Time: 3 min.
Today’s consumer experiences allow audiences to deeply personalize what they consume and how they consume it. Subscribers can change their Netflix avatars and customize their Watch List in a click, thus informing future movie and show suggestions to fit their preferences. People can create cartoon versions of themselves, Memojis, on their iPhones to personalize messages.
These examples reflect individualized experiences in the consumer world, and these experiences can vary greatly from person to person depending on what technology they use, where they live, or even their interests.
Sure, personalization in technology like Netflix or iPhones can be fun, but it translates to a much deeper feeling of connectedness to and reliance on these platforms.
Yet in many instances at work, employees lack this level of personalization, making interactions with HR technology feel stale and frustrating rather than pleasant and efficient. For this very reason, personalization can have huge impacts on the employee experience at large and how organizations service and understand their workforce.
Why personalization via technology matters at work
Much like consumer experiences, personalization at work through technology has some great benefits. For example, when Netflix knows your preferences and recommends a great new show, thinking and scrolling is removed from your Friday night binge-watching. While we don’t necessarily think of it this way, that’s an added efficiency.
Personalization in workplace technology can similarly assist in efficiency and improve accuracy through curated recommendations using employee data. For example, employees needing information about work-from-home policies should be able to quickly find answers and resources specific to their role, their employment status, and how long they’ve worked at the company.
Efficiency and accuracy are excellent benefits of personalization. In addition, personalization helps employees feel connected to their teams and the organization, it reduces confusion, and it eases daily tasks and processes. All of these contribute to a positive employee experience, which can increase productivity, satisfaction, and happiness among employees.
How to personalize experiences for every employee
Understanding how to personalize experiences for employees at scale can seem intimidating. In the end, interacting with technology at work isn’t as simple as selecting and rating a television show or movie.
The beauty of technology is the ability to customize and enhance experiences, and make changes when necessary. The first step is implementing the right employee experience technology that accommodates personalization at scale. From here, HR can customize several interactions to help employees feel heard, understood, and engaged.
Understand where employees crave personalization
First, HR teams should understand what type of personalization employees want or need. While this may not even be obvious to employees initially, it’s important for HR to understand what frustrates employees, what is and is not working for them, and where they need help. A surveying solution can help gather this input and quickly make suggestions for workplace improvement.
Automate personalization at scale
Again, personalizing employee experiences and interactions for hundreds or thousands of employees is intimidating. Even after surveying employees, it can be overwhelming to know how to scale their suggestions. This is why automation is essential to technology. By relying on an HR solution with automation capabilities, HR can customize experiences in a few clicks and ensure every employee has access to a unique experience.
Set up processes that make sense for individual needs
While automating processes, it’s good to have input from various perspectives and resources, including the voice of the employee, to make sure new processes are suitable. For example, employees working at the corporate office versus a retail store location will want to interact with HR and access information differently. Plus, various age differences in the workplace—from Traditionalists to Gen Z—can alter consumption preferences, as well.
Focus on experience improvement
The point of personalization via workplace technology is to help employees feel more engaged and to improve their experiences. A personalized popup message when they log in to their employee portal or a birthday email can be nice, but these levels of personalization don’t get at the core of improvement and engagement. Hone in on processes and solutions that will ease employee tasks, such as finding HR policy information or how employees contact HR for help.
Personalization in the workplace is no longer a luxury item that HR teams can overlook. HR teams must deliver personalized, custom experiences to employees at scale in order to be a top employer and retain talent. Impacting everything from the employee experience and employees’ connections to their work, technology that personalizes work experiences keeps organizations a step ahead of the technology curve.
Personalization is part of creating and refining a positive digital employee experience. Understand how technology impacts the employee experience from five HR experts in our free mini-course, Master Digital Employee Experience.
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About Angela Maschio
Angela Maschio is a Product Marketing Specialist at PeopleDoc, Inc. She ensures customer communications and marketing materials related to the product are detailed, informative, and understandable to educate HR professionals on PeopleDoc’s value and capabilities. Before working at PeopleDoc, Angela worked in marketing in the HR technology industry.