In a recent article in Harvard Business Review, Jacob Morgan explores the difference between short-term employee engagement programs and investing in long-term employee experience. While engagement programs can boost engagement scores for a short time, they are generally costly and their effects wear off over time. In contrast, creating real change in your work culture can make your company a place employees want to come to every day. Based on Morgan’s research, improving employee experience can have valuable and long-lasting effects.
“Experiential organizations,” like Adobe, Facebook, and Microsoft, invest in cultural, technological, and physical employee experiences, and ultimately see significant gains over comparative companies. For instance, experiential organizations were almost 25% smaller than other companies but showed 4 times the average profit and 2 times the average revenue. Additionally, experiential companies were included 28 times more often among Fast Company’s Most Innovative Companies, 11.5 times more often in Glassdoor’s Best Places to work, and 2.1 times more often in Forbes’s list of the World’s Most Innovative Companies, among other impressive stats.
Innovate Your Work Culture by Starting with HR
The obvious benefits of investing in employee experience require companies to “focus on how people experience your organization day by day.” If you’re considering shifting your organization’s focus to improve employee experience, why not start with the area you can most easily control? Employee interactions with HR are easy to redesign and can have far-reaching effects on how employees experience their work culture every day. Because HR is the only function in the business that touches every single employee, you have the power to make a real impact.
Providing fast and personalized HR support through top-of-the-line technology can save employees time and empower them to access the information they need anytime, anywhere. And with PeopleDoc, digital innovation can be implemented in 8-12 weeks. Launching a best-in-class HR system in just a few months gives you a fast return on investment, and effectively jumpstarts a long-term focus on creating highly positive employee experience.
Nicole Lindenbaum is the Director of Product Marketing at PeopleDoc by Ultimate Software. Nicole leads the global messaging strategy for PeopleDoc by translating technology into business benefits HR can actually understand. With significant experience in HR technology, Nicole writes and speaks about HR service delivery, employee experience, digital transformation, and the future of work. Nicole holds a BFA from Syracuse University and an MBA from Washington University in St. Louis. She lives in Brooklyn, NY.