About Laura Zifchak (Poggi)

Laura leads the marketing team for the PeopleDoc by Ultimate Software products in North America. She joined PeopleDoc in January 2015 to help HR teams learn about HR Service Delivery technology, understand how it benefits their existing business strategies, and become expert users of our platform as customers.

Laura has experience with bringing technical software solutions to market with prior leadership positions at both IBM and RTTS. She has an MBA from CUNY Baruch Zicklin School of Business, and a BS degree in Marketing from Siena College.

With years of practice managing teams through rapid growth and constant change, Laura is passionate about employee and manager experience, and using technology to help scale and improve operations.

How to Keep Employees Engaged and Productive in the Face of Disruption

As many businesses settle into a new normal, leaders’ focus is starting to shift away from immediate crisis control and toward putting sustainable processes in place for working through this period. Though leaders cannot (and should not) pretend that everything is normal, they still need to take steps to ensure their workforce remains productive and engaged.   While there’s no playbook for this situation, it’s important to do what you can to keep employee morale high, maintain continuity for your customers, and, ultimately, protect your company’s future. Here are a few steps you can take to gently promote productivity and engagement right now.

How to Lead with Bounded Optimism—Through the Good and the Bad

In the age of coronavirus, many business leaders and HR professionals are left wondering: How can I best support employees in a rapidly shifting work environment? What can I do to inspire clarity amidst uncertainty? How much information should I share to keep my workforce informed—without creating unnecessary anxiety?  

The Little Things We're Doing to Keep Our Virtual Teams Engaged

We have a very social team. Everyone loves to spend time with each other inside and outside of the office; we often joke that “FOMO” must be one of our core values. When our New York City-based team was advised to work from home, the first thing we did was try to coordinate a date when we’d all be able to come in together during the following week or two. Of course, this was before we knew how quickly the COVID-19 virus would spread in the New York metro area and how seriously we should heed the “stay at home” warnings. As we’ve learned, things change quickly.  

The Key to a Seat at the Table? Transform HR from Cost Center to Profit Center

Over the next decade, demand for skilled workers will far outpace supply, with the Korn Ferry Institute predicting a global talent shortage of more than 85.2 million people by 2030. That means companies will not only have to fight harder to attract the people they need, but will also have to battle it out to keep the ones they have.   

Forget Flash-in-the-Pan Trends: These HR Mainstays Will See You Through 2020 and Beyond

As another year begins, it’s natural to look at what’s ahead. But taking a look back and seeing what’s carried us this far is equally valuable. So instead of chasing the latest trends or making wild predictions for 2020, we thought we’d take a look at some HR mainstays that aren’t going anywhere. These are the strategies that will remain relevant despite shifting workforce trends, generational preferences, technological advancements—or whatever else the future holds.  

How HR Can Support Remote Workers—And Improve Service for All

It’s no secret that remote work is the new norm. In the U.S., the number of telecommuters increased by 159% between 2005 and 2017, and by 2018, 70% of professionals around the world were working remotely at least once a week.    This isn’t just good for employees, making it easier for them to avoid lengthy commutes and achieve a healthy work-life balance. Businesses reap the benefits, too: companies that allow remote work experience 25% less turnover than those that don’t—and report higher productivity and lower overhead costs.   

What is Employee Sentiment Analysis and Why Does it Matter?

Studies repeatedly show that one of the greatest factors in employee disengagement is employees feeling like they aren’t being given enough opportunities for professional growth and advancement—or enough recognition.