About Laura Zifchak (Poggi)

Laura leads the marketing team for the PeopleDoc by Ultimate Software products in North America. She joined PeopleDoc in January 2015 to help HR teams learn about HR Service Delivery technology, understand how it benefits their existing business strategies, and become expert users of our platform as customers.

Laura has experience with bringing technical software solutions to market with prior leadership positions at both IBM and RTTS. She has an MBA from CUNY Baruch Zicklin School of Business, and a BS degree in Marketing from Siena College.

With years of practice managing teams through rapid growth and constant change, Laura is passionate about employee and manager experience, and using technology to help scale and improve operations.

Why Cloud Technology Will Be Non-Negotiable in a Post-Pandemic World

At the start of the year, few people imagined they’d soon be working from home for the foreseeable future. Few leaders did, either. As such, when businesses around the world were faced with the prospect of transitioning to a remote work model in a matter of days, not months, some found themselves scrambling to ensure that important documents, information, and tools kept in filing cabinets and on on-premise computers wouldn’t be out of reach.    Others managed a more seamless transition. They’d already transitioned to the cloud.   

How 2020 Upended the Employee Experience Model As We Knew It

In a 2019 survey, Deloitte found that 84% of business and HR leaders viewed improving the employee experience (EX) as important—and 28% considered it urgent. In the pre-pandemic world, with low unemployment and rising turnover rates, providing a positive EX was an essential talent attraction and retention tool.    Then COVID-19 hit.  

Building a Compelling Business Case for HR Case Management Technology

HR Case Management software can transform the HR function, reducing the amount of time your team spends fielding routine questions and making it easier for employees to access the answers and support they need. But since any new technology requires an investment of both time and money, it’s essential to frame your request effectively to secure buy-in from your leadership team.    The strongest business cases are built around tangible business outcomes, such as an increase in your department’s productivity or a boost to employee job satisfaction. It can also help to paint a before-and-after picture of adoption, built around scenarios that your leaders can immediately grasp.    To increase the chances that your project will be approved and funded, here are four compelling HR case management software use cases to consider weaving into your pitch.  

How COVID-19 Has Heightened the Need for Employee Engagement Surveys

In the early days of the COVID-19 pandemic, the idea that this unprecedented situation could be anything other than temporary was almost inconceivable. Employees talked about “when things get back to normal,” and managers planned for short-term disruption, rather than long-term change.   

Changing Course: How COVID-19 Is Reshaping the Future of HR

When experts speculated back in January what the biggest HR trends would be this year, few could have predicted how radically the face of work would change just a few months later.    The coronavirus has altered the course of HR radically and, perhaps, permanently. There are few silver linings to the pandemic, but some of these changes may be for the better. Many employers are re-examining their relationships with employees through an increasingly empathetic lens. And many HR leaders are embracing the idea of building greater agility and flexibility into their policies and plans.    As you start to think about what the future looks like for your HR team, here are a few HR trends that have been upended by COVID-19—and a few that have been accelerated.

It's Not Just for Employees: Why HR Needs a Growth Mindset, Too

Over the past few months, as the job market has evolved and we’ve adapted to new ways of working, the importance of a growth mindset—the belief that one’s talents can be consistently developed and expanded—has come into even clearer focus. While this mindset is critical during periods of fluctuation, it will remain a major strategic advantage once things get back to normal. But in order to cultivate it in your workforce, HR has to lead the way.

Diversity Alone Isn’t Enough—Here’s How to Create a Sense of Belonging

By now, you’ve probably seen the statistics about the link between diversity and business performance. One 2018 study found that companies with above-average diversity on their management teams report innovation revenue that is 19 percentage points higher than that of companies with below-average leadership diversity. And 2017 research shows that decisions made and executed by diverse teams deliver 60% better results.